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Marketing Above the Noise
Category Archives: Hall of Shame
Apples and Oranges: JCP learns the hard way
The more things change, the more they stay the same. Anticipate how major changes will affect and possibly alienate your loyal customer base.
Posted in Hall of Shame Tagged Apple, branding, JC Penney, JCP, retail, Ron Johnson Comments Off on Apples and Oranges: JCP learns the hard way
No, I Can’t Help You No Matter What You Need
What good does it do to jump to conclusions before finding out what the customer really is looking for to start?
Posted in Hall of Shame Tagged ComputerShare, customer service, jump to conclusions 1 Comment
Top of Mind Thoughts: I’m Sorry Lance is Still News
Time to move on, Lance. Go back to Texas. Ride your bike, run marathons. Just leave the rest of us alone.
Posted in Hall of Shame Tagged Lance Armstrong, Oprah, performance enhancing drugs Comments Off on Top of Mind Thoughts: I’m Sorry Lance is Still News
Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
Posted in Hall of Shame, Sports Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks Comments Off on Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?