Category Archives: Hall of Shame

Apples and Oranges: JCP learns the hard way

The more things change, the more they stay the same. Anticipate how major changes will affect and possibly alienate your loyal customer base.
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No, I Can’t Help You No Matter What You Need

What good does it do to jump to conclusions before finding out what the customer really is looking for to start?
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Top of Mind Thoughts: I’m Sorry Lance is Still News

Time to move on, Lance. Go back to Texas. Ride your bike, run marathons. Just leave the rest of us alone.
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Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?

Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
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