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Category Archives: Hall of Shame
Apples and Oranges: JCP learns the hard way
The more things change, the more they stay the same. Anticipate how major changes will affect and possibly alienate your loyal customer base.
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Posted in Hall of Shame
Tagged Apple, branding, JC Penney, JCP, retail, Ron Johnson
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No, I Can’t Help You No Matter What You Need
What good does it do to jump to conclusions before finding out what the customer really is looking for to start?
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Top of Mind Thoughts: I’m Sorry Lance is Still News
Time to move on, Lance. Go back to Texas. Ride your bike, run marathons. Just leave the rest of us alone.
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Posted in Hall of Shame
Tagged Lance Armstrong, Oprah, performance enhancing drugs
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Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
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Posted in Hall of Shame, Sports
Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks
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