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Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.
Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: airlines
Top of Mind Thursday September 3, 2020: Change is in the Air
This week, 3 major airlines did something revolutionary: they did away with a fee that was a big revenue producer for them. On Sunday, United announced they are eliminating change fees–those pesky charges slapped on customers who decide they want … Continue reading
Top of Mind Thursday February 27,2020: Blue By You
The escalating coronavirus situation is impacting everything from the stock market to supply chains. But probably the most immediate impact being felt is in the travel industry. Hundreds of flights to Asia were canceled quickly. Now … Continue reading
Top of Mind Thursday November 2, 2017: This Service Just Doesn’t Fly
I spent an extra 5 hours in O’Hare airport in Chicago last week on my return to San Francisco. Well, actually, since I experienced 10 30-minute delays, it felt like an extra 50 hours in the airport. This started with … Continue reading
Top of Mind Thursday March 13, 2014: Strange Bedfellows
The disappearance last Saturday of Malaysian Airlines Flight 370, a 777 with 239 people onboard, is tragic. At this point, it’s highly unlikely that the aircraft will be found intact or that there are any survivors of what is likely … Continue reading