What’s New
Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.
Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.
SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: coronavirus
Top of Mind Thursday May 14, 2020: Unmasking Creativity
As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus. Initially, the focus was on masks and other personal protective equipment (PPE) … Continue reading
Top of Mind Thursday April 16, 2020: Time for Plan B
As the COVID-19 lockdown continues, the big question is how soon we will be able to reopen the economy and return to some semblance of what we used to call normal. The answer seems to differ depending on the locale … Continue reading
Top of Mind Thursday April 2, 2020: Knock, Knock–Who’s There?
One thing we’re all learning through this pandemic is how many things it’s possible to do from home–including having what we need brought directly to us. Most of us have used Amazon for home deliveries, and … Continue reading
Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times
As we navigate through the COVID-19 pandemic, we’re hearing some horrible stories of bad behavior. There are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 “cure” scams propagating on Facebook. Amazon has … Continue reading