What’s New
Article: Getting grounded: Implications for business. Linda discusses how to be effective in business during these difficult times on MultiBriefs: Exclusive.
Article: It’s fix it time: Making downtime work for associations. Linda discusses fix-it repairs for associations during the pandemic on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: virus
Top of Mind Thursday February 27,2020: Blue By You
The escalating coronavirus situation is impacting everything from the stock market to supply chains. But probably the most immediate impact being felt is in the travel industry. Hundreds of flights to Asia were canceled quickly. Now … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged airlines, coronavirus, Jet Blue, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, virus
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Top of Mind Thursday February 13, 2020: Going Viral
Over 60,000 people have now been diagnosed with the corona virus that is spreading around the globe, with nearly 1400 deaths. New cases are reported by the thousands each day. We don’t know yet how bad this epidemic will get. … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged corona virus, coronavirus, health crisis, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Mobile World Congress, MWC, quarantine, Top of Mind Thursday, virus
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