Top of Mind Thursday February 27,2020: Blue By You

Top of Mind Thursday





The escalating coronavirus situation is impacting everything from the stock market to supply chains.

Leverage2Market LogoBut probably the most immediate impact being felt is in the travel industry. Hundreds of flights to Asia were canceled quickly. Now the virus has appeared in Europe, the Middle East and North America. There’s even talk of canceling the summer Olympics in Tokyo this July.

Many people are wondering if they should book spring and summer travel, given the penalties for changing or canceling flights. This impacts not only airlines, but hotels, car and tour companies, restaurants, and local businesses in travel-heavy locations.

Yesterday, Jet Blue sent an email notifying customers they are waiving all change and cancellation fees for travel completed by June 1st. It’s a small gesture and a position that likely all airlines will need to adopt. But JetBlue gets kudos for jumping in ahead of the fray and taking the lead here.

What actions can you take to support your customers in this or other crisis situations?

Contact me to find out how you can get heard above the noise.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats