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Tag Archives: Delta Airlines
Top of Mind Thursday September 3, 2020: Change is in the Air
This week, 3 major airlines did something revolutionary: they did away with a fee that was a big revenue producer for them. On Sunday, United announced they are eliminating change fees–those pesky charges slapped on customers who decide they want … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged airlines, American Airlines, change fees, Delta Airlines, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, United Airlines
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Top of Mind Thursday July 20, 2017: Tales of Twitter Tantrums
Last weekend, media personality Ann Coulter took to Twitter to let the world know about an incident she experienced on Delta Airlines. We are now used to Twitter being used as a medium to inform, to rant, and to raise … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Ann Coulter, Delta, Delta Airlines, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday April 13, 2017: The Beatings Will Continue Till Morale Improves
There’s been much attention given to the unfortunate incident of a passenger being physically removed from a United Airlines flight on Monday, dragged, and bloodied when he refused to relinquish his seat for an airline employee. United’s initial response was … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Delta Airlines, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Oscar Munoz, Richard Anderson, Top of Mind Thursday, United Airlines
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Why the Spirit Doesn’t Move Me…and Other Lessons from Air Travel
It seems every time you turn around, an airline is trying to find another way to charge passengers to use their services. The latest episode involves Spirit Airlines’ recent decision to charge passengers for carry-on luggage. This comes after most … Continue reading
Posted in Hall of Shame
Tagged charge for carryon bags, customer service, Delta Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin
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