What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: United Airlines
Top of Mind Thursday April 13, 2017: The Beatings Will Continue Till Morale Improves
There’s been much attention given to the unfortunate incident of a passenger being physically removed from a United Airlines flight on Monday, dragged, and bloodied when he refused to relinquish his seat for an airline employee. United’s initial response was … Continue reading
Top of Mind Thursday October 2, 2014: Make Their Day
My United Airlines flight from San Francisco to Newark this week was remarkable. It wasn’t the flight itself: the plane was full, the seats too close together, and the ride even more bumpy than usual. But it was the captain’s … Continue reading
Top of Mind Thursday June 12, 2014: The Sorry State of Travel Today
Last week I stayed in a brand new Marriott hotel in Los Angeles. The facilities were great; the service left a lot to be desired. Basic things, like getting the room cleaned at a reasonable hour, didn’t happen as expected. … Continue reading
The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
United Airlines lost track of their target market. Or, more specifically, they focused on where the market *used* to be, as opposed to where it is now. And we as passengers are feeling the pain as a result.
Continue reading