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Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Tag Archives: United Airlines
Top of Mind Thursday April 13, 2017: The Beatings Will Continue Till Morale Improves
There’s been much attention given to the unfortunate incident of a passenger being physically removed from a United Airlines flight on Monday, dragged, and bloodied when he refused to relinquish his seat for an airline employee. United’s initial response was … Continue reading
Top of Mind Thursday October 2, 2014: Make Their Day
My United Airlines flight from San Francisco to Newark this week was remarkable. It wasn’t the flight itself: the plane was full, the seats too close together, and the ride even more bumpy than usual. But it was the captain’s … Continue reading
Top of Mind Thursday June 12, 2014: The Sorry State of Travel Today
Last week I stayed in a brand new Marriott hotel in Los Angeles. The facilities were great; the service left a lot to be desired. Basic things, like getting the room cleaned at a reasonable hour, didn’t happen as expected. … Continue reading
The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
United Airlines lost track of their target market. Or, more specifically, they focused on where the market *used* to be, as opposed to where it is now. And we as passengers are feeling the pain as a result.
Continue reading