What’s New
Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: customer service
Top of Mind Thursday April 26, 2018: Please Love Me Less Often
As marketers, we think we know what our customers want from us–and it obviously must be more attention. Why else would businesses send us email updates on a daily basis? Or mail us sales material for products or promotions we’ve … Continue reading
Top of Mind Thursday November 2, 2017: This Service Just Doesn’t Fly
I spent an extra 5 hours in O’Hare airport in Chicago last week on my return to San Francisco. Well, actually, since I experienced 10 30-minute delays, it felt like an extra 50 hours in the airport. This started with … Continue reading
Top of Mind Thursday December 10, 2015: Life Saving Customer Service
Thirty minutes into my cross-country flight yesterday, there was a PA announcement looking for a medical provider onboard. It turned out a woman in the row in front of me was having some kind of medical issue. Someone came forward … Continue reading
No, I Can’t Help You No Matter What You Need
What good does it do to jump to conclusions before finding out what the customer really is looking for to start?
Continue reading