What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: customer service
Top of Mind Thursday April 26, 2018: Please Love Me Less Often
As marketers, we think we know what our customers want from us–and it obviously must be more attention. Why else would businesses send us email updates on a daily basis? Or mail us sales material for products or promotions we’ve … Continue reading
Top of Mind Thursday November 2, 2017: This Service Just Doesn’t Fly
I spent an extra 5 hours in O’Hare airport in Chicago last week on my return to San Francisco. Well, actually, since I experienced 10 30-minute delays, it felt like an extra 50 hours in the airport. This started with … Continue reading
Top of Mind Thursday December 10, 2015: Life Saving Customer Service
Thirty minutes into my cross-country flight yesterday, there was a PA announcement looking for a medical provider onboard. It turned out a woman in the row in front of me was having some kind of medical issue. Someone came forward … Continue reading
No, I Can’t Help You No Matter What You Need
What good does it do to jump to conclusions before finding out what the customer really is looking for to start?
Continue reading