Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.
Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Post-Pandemic Work Environment Brings Need for New Best Practices" - Linda says that marketing efforts should focus on how an organization can help improve conditions for customers now and in the future. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Tag Archives: COVID
In a desperate attempt to get reluctant Americans vaccinated against COVID-19, many locales are creating cash and merchandise prizes to incentivize the holdouts. This runs the gamut from free food and beer to vacations, cars, and even guns. In California, … Continue reading
This week, the CDC issued new guidelines for mask wearing, given that more people are vaccinated against COVID-19 and infection/hospitalization rates are down significantly. This sounds like a good thing. Clarifying when masks are and are not needed should be … Continue reading
The COVID pandemic is now wreaking havoc on countries like India, where the infection spread and ensuing illness and death are out of control. Here in the US, we appear to be moving in the other direction. Infection and hospitalization … Continue reading
It’s April Fool’s Day today! In any other year, I could try to prank you by making a strange claim and see if you’d believe me. But this year has been so strange, it already feels like an April Fool’s … Continue reading