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Marketing Above the Noise
Tag Archives: JetBlue
The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
United Airlines lost track of their target market. Or, more specifically, they focused on where the market *used* to be, as opposed to where it is now. And we as passengers are feeling the pain as a result.
Posted in Marketing Strategy Tagged business travelers, Continental Airlines, customer service, Delta, frequent fliers, JetBlue, merger, profitability, Singapore, Southwest, United Airlines, Virgin Comments Off on The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
Why the Spirit Doesn’t Move Me…and Other Lessons from Air Travel
It seems every time you turn around, an airline is trying to find another way to charge passengers to use their services. The latest episode involves Spirit Airlines’ recent decision to charge passengers for carry-on luggage. This comes after most … Continue reading
Posted in Hall of Shame Tagged charge for carryon bags, customer service, Delta Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin 2 Comments