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Tag Archives: Delta
Top of Mind Thursday July 20, 2017: Tales of Twitter Tantrums
Last weekend, media personality Ann Coulter took to Twitter to let the world know about an incident she experienced on Delta Airlines. We are now used to Twitter being used as a medium to inform, to rant, and to raise … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Ann Coulter, Delta, Delta Airlines, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
United Airlines lost track of their target market. Or, more specifically, they focused on where the market *used* to be, as opposed to where it is now. And we as passengers are feeling the pain as a result.
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Posted in Marketing Strategy
Tagged business travelers, Continental Airlines, customer service, Delta, frequent fliers, JetBlue, merger, profitability, Singapore, Southwest, United Airlines, Virgin
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