Category Archives: Social Media

Just a Moment for Marketing: What You Measure is What You Get

Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring? Be careful when you choose goals and metrics. You may actually get … Continue reading

Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy, Marketing Success, Social Media | Tagged , , , , , , , , , , , , , , | 1 Comment

Just a Moment for Marketing: You Are What You Write

So much of our communication is online, but we still communicate mainly through the written word. Your writing represents you. Don’t show up to the online world with anything less than a professional appearance. Make sure your written communication is … Continue reading

Posted in Best Practices, Marketing Success, Social Media, Weblogs | Tagged , , , , , , , , , , , , , , | 2 Comments

Digital Marketing Heats Up in Latin America

In the latest episode of Marketing Thought Leadership, David Uribe of Interaktiva talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region. Listen now.

Posted in Social Media | Tagged , , , , , | Comments Off on Digital Marketing Heats Up in Latin America

Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

Kelli Richards CEO All Access Group Author, Taking the Crowd to the Cloud: Social Media for the Music Industry Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. … Continue reading

Posted in Leverage2Market, Linda Popky, Marketing, Marketing Thought Leadership, Marketing Thought Leadership Podcast, Podcasts, Social Media | Comments Off on Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

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