Category Archives: Marketing Thought Leadership Podcast

Start by Stopping: How to Develop Natural Leadership with Fewer Failures

Marcia Daszko Marcia Daszko & Associates www.mdaszko.com The founder of Marcia Daszko & Associates, Marcia Daszko began working in the management consulting field in the 1980s. She co-founded the Bay Area Deming User Group (BADUG), and a non-profit called In2In … Continue reading

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Be Audacious: How Socially-Conscious Businesses Can Drive Change

Somya Munjal Social Entrepreneur and Author www.somyamunjal.com Somya Munjal is an Indian-American whose journey to social entrepreneurship began with her mother in India who, as a child, ended up living in extreme poverty during the partition. When Somya’s family migrated … Continue reading

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Keep Swinging: Secrets to Launching Successful Entrepreneurial Ventures

Rick Steele Founder and CMO SelectBlinds, LLC www.selectblinds.com Rick Steele is the founder and CMO of SelectBlinds, LLC, an online e-tailer of independently branded window fashions. He manages almost 100 people and serves millions of customers. The author of the … Continue reading

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Mindful Marketing in a Mindless World

Lisa Nirell Founder Energize Growth LLC www.mindfulmarketer.com Lisa Nirell, the founder of EnergizeGrowth® LLC, helps CMOs and CEOs accelerate marketing innovation and growth. Top organizations such as Adobe, LinkedIn Learning, Google, AARP, and Hilton hire Lisa to formulate new strategies … Continue reading

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    Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.


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    Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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