Category Archives: Weblogs

Just a Moment for Marketing: You Are What You Write

So much of our communication is online, but we still communicate mainly through the written word. Your writing represents you. Don’t show up to the online world with anything less than a professional appearance. Make sure your written communication is … Continue reading

Posted in Best Practices, Marketing Success, Social Media, Weblogs | Tagged , , , , , , , , , , , , , , | 2 Comments

Where to go for all things consulting

Women in Consulting (WIC)  just celebrated its tenth anniversary with a big event last week at the Microsoft Event Center in Mountain View, CA. We honored the women who founded WIC and talked about how far we’ve come and where … Continue reading

Posted in Consulting, Resources, Web/Tech, Weblogs, Women in Business | Comments Off on Where to go for all things consulting

We’re Quoted in Business Week

Our post on the Invincibelle blog about Business Week’s recent story comparing how men and women are weathering the current business economy was in turn picked up and published in Business Week’s June 2nd Feedback column (online and in print).

Posted in Current Affairs, Marketing Strategy, Weblogs | Comments Off on We’re Quoted in Business Week

We’ve Joined the Invincibelle Column

Hi everyone. I’ve just joined the Invincibelle column, where I will be posting comments on marketing-related topics. Check it out. Linda

Posted in Weblogs | Comments Off on We’ve Joined the Invincibelle Column

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    Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

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