Category Archives: Marketing Accountability

Just a Moment for Marketing: Face the Facts on Facebook

Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?

Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success, Social Media | Tagged , , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Face the Facts on Facebook

Just a Moment for Marketing: Context Counts

Linda advises: We rely on context to help us understand situations. Make sure your marketing materials make it simple to identify you and know what you stand for. Make it easy for me to put you into context.

Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Context Counts

Just a Moment for Marketing: The Politician’s Mistake

Linda explains: It’s all about how what you offer adds value to your customers. Tell your customers how sticking with you will make them better tomorrow.

Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: The Politician’s Mistake

Just a Moment for Marketing: The Wayne Gretsky Principle

Linda advises: Get out and take your shot with marketing.

Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: The Wayne Gretsky Principle

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    SAC® Press Release: "Hiring Talent in Uncertain Times Requires Innovative Thinking" Linda observes that successful organizations build a strong culture that embodies their organizational values. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats