Category Archives: Marketing Accountability

Just a Moment for Marketing: Face the Facts on Facebook

Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?

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Just a Moment for Marketing: Context Counts

Linda advises: We rely on context to help us understand situations. Make sure your marketing materials make it simple to identify you and know what you stand for. Make it easy for me to put you into context.

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Just a Moment for Marketing: The Politician’s Mistake

Linda explains: It’s all about how what you offer adds value to your customers. Tell your customers how sticking with you will make them better tomorrow.

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Just a Moment for Marketing: The Wayne Gretsky Principle

Linda advises: Get out and take your shot with marketing.

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