Category Archives: Marketing Accountability

Just a Moment for Marketing: Face the Facts on Facebook

Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?

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Just a Moment for Marketing: Context Counts

Linda advises: We rely on context to help us understand situations. Make sure your marketing materials make it simple to identify you and know what you stand for. Make it easy for me to put you into context.

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Just a Moment for Marketing: The Politician’s Mistake

Linda explains: It’s all about how what you offer adds value to your customers. Tell your customers how sticking with you will make them better tomorrow.

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Just a Moment for Marketing: The Wayne Gretsky Principle

Linda advises: Get out and take your shot with marketing.

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    Article: How your business can take advantage of shifting content preferences during the pandemic. Linda discusses how to get your story out to your key audiences on MultiBriefs: Exclusive.

    Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.

    Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

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    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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