Category Archives: Social Media

Integrate 2011 Interview: What’s Hot in Mobile Marketing

Barbara L. Ciaramitaro Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/barbara_ciaramitaro Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing. Barbara is an … Continue reading

Posted in Customer Relationships, Leverage2Market, Marketing Thought Leadership Podcast, Podcasts, Social Media | Comments Off on Integrate 2011 Interview: What’s Hot in Mobile Marketing

Generational Marketing: Vive la Difference

Jennifer Lindsay Principal Jennifer Lindsay Digital jenniferlindsay.com Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such … Continue reading

Posted in Linda Popky, Marketing Strategy, Marketing Thought Leadership Podcast, Podcasts, Social Media | 1 Comment

Leveraging Social Media in Global Launches

Join us for the latest video episode of MarketingThoughtLeadership where Karina Jensen, international management consultant and change facilitator, tell us about her recent research into the adoption of social media in product launch efforts around the world. Watch now.

Posted in Marketing Strategy, Social Media | Tagged , , , , | Comments Off on Leveraging Social Media in Global Launches

Leveraging Social Media in Global Launches

Karina Jensen Global Minds Network www.globalmindsnetwork.com In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses … Continue reading

Posted in l2massociates, Linda Popky, Marketing, Marketing Thought Leadership Podcast, Podcasts, Social Media | Comments Off on Leveraging Social Media in Global Launches

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats