Category Archives: Marketing Thought Leadership

Connecting with Thought Leaders…

Linda Popky with best-selling author Dan Pink at Alan Weiss’s Thought Leadership conference in West Palm Beach, Florida in October

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Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers

Malcolm De Leo Chief Evangelist NetBase Solutions www.netbase.com Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build … Continue reading

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Get to the Point: How What We Say, How We Say It, and Where It ’s Said Impact Whether or Not a Message is Heard

Kare Anderson CEO Say It Better Center www.sayitbetter.com Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, who is the author of Moving from Me to We, Resolving Conflict Sooner, and Getting What You Want: Hand Walk … Continue reading

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Making the Connection: Successfully Standing Out in a Videocentric World

Jeff Eagle Principle and Creative Director Eaglevision Productions www.eaglevsn.com Over the past 20 years, Jeff Eagle has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create … Continue reading

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    Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.

    Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.

    SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

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    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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