Just a Moment for Marketing: What You Measure is What You Get

Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring?

Be careful when you choose goals and metrics. You may actually get what you are measuring. And, you may achieve your target but not reach your business goals.

This entry was posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy, Marketing Success, Social Media and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

One Response to Just a Moment for Marketing: What You Measure is What You Get

  1. The title is really accurate that What you measure is what you get..I even watch the video which clarify it also..It is a nice post and I love to visit it..

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