Tag Archives: social media

Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences

Karla Lacey How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do … Continue reading

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A New B2B Approach to Brand: Learnings from Lithium

B2B marketing doesn’t have to be boring: Lose the snooze.
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Leveraging Social Media in Global Launch Plans

Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading

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Getting Publicity in a Web 2.0 Social Media World

Wondering how to publicize your business or organization in this new social media world? Join us for the next episode of Marketing Thought Leadership, where Dan Janal, founder and president of PR Leads Plus, tells us how to effectively get … Continue reading

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