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Marketing Above the Noise
Tag Archives: social media
Be Found By the People That Matter: How Word of Mouth Marketing Ignites Brands
Posted on July 7, 2015 by Leverage2Market
Ted Wright CEO Fizz www.fizz.com Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. He’s been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over … Continue reading →
Posted in Podcasts | Tagged brand ambassadors, Fizz, influencers, Linda Popky, marketing thought leadership, social media, Ted Wright, Twitter, WOMM, word of mouth marketing | Comments Off on Be Found By the People That Matter: How Word of Mouth Marketing Ignites Brands
Build Business From Your Book: Marketing Tips for Authors
Posted on June 5, 2013 by Leverage2Market
Charmaine Hammond The Hammond Group www.charmainehammond.com Charmaine Hammond is an international speaker, best-selling author, and business owner who has presented to more than 75,000 people around the world. Her clients have included government, industry, nonprofit organizations, educational institutions and health … Continue reading →
Posted in Podcasts | Tagged authors, Charmaine Hammond, circle of champions, marketing thought leadership, social media, sponsorship | Comments Off on Build Business From Your Book: Marketing Tips for Authors
Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences
Posted on May 2, 2011 by Leverage2Market
Karla Lacey How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do … Continue reading →
Posted in Marketing Strategy | Tagged brand equity, Cisco, Karla Lacey, Linda Popky, marketing strategy, NorCal Business Marketing Association, social media, technical audiences, viral marketing | Comments Off on Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences
A New B2B Approach to Brand: Learnings from Lithium
Posted on April 27, 2011 by Leverage2Market
B2B marketing doesn’t have to be boring: Lose the snooze.
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Posted in Branding | Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media | Comments Off on A New B2B Approach to Brand: Learnings from Lithium