What’s New
Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Twitter
Top of Mind Thursday February 15, 2018: Not Content with Bad Content
They’re mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don’t clean up their … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged ads, advertising, facebook, Google, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Twitter, YouTube
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Be Found By the People That Matter: How Word of Mouth Marketing Ignites Brands
Ted Wright CEO Fizz www.fizz.com Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. He’s been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over … Continue reading
Posted in Podcasts
Tagged brand ambassadors, Fizz, influencers, Linda Popky, marketing thought leadership, social media, Ted Wright, Twitter, WOMM, word of mouth marketing
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