Leveraging Social Media in Global Launch Plans

Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans.

Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of the social media explosion, but how can business-to-business marketers leverage these platforms and tools effectively, particularly in a global launch plan? What types of Social Media tools help drive internal readiness when casting worldwide nets?

This session, held jointly with the Norcal BMA International Roundtable, features experts LaSandra Brill, Sr. Manager of Social Media at Cisco Systems, and Karina Jensen, Founder of Global Minds Network. They’ll walk us through current trends and case studies and discuss the international aspects of current B2B trends, discuss real world case studies, and provide expert commentary on emerging best practices.

This roundtable will be held on Tuesday, August 3rd at 8:30 am at Scott’s Seafood in Palo Alto. (Note the different time and date for this roundtable ONLY).

Register here.

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