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Tag Archives: SaaS
Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace
Wayne Cerullo Chief Prospect Officer B2P Partners www.b2ppartners.com Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged ABM, B2B, B2P, Linda Popky, marketing thought leadership, Martech, personas, RePossibility, SaaS, Wayne Cerullo
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Using SaaS to Enable The Next Generation in Non-Profit Fundraising
In the latest installment of MarketingThoughtLeadership, Carol Schrader CEO of givezooks tells us how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising, as well as what it means to be a social … Continue reading
Posted in Marketing Strategy
Tagged Carol Schrader, fundraising, Linda Popky, marketing thought leadership, non-profit, SaaS, social entrepreneurship
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