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Article: A net loss: Why focusing on Net Promoter Scores can hurt your business. Linda discusses building customer loyalty on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: 5 business lessons from the NBA Finals. Linda discusses five lessons from the NBA's championship series for us in business on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: RePossibility
Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace
Wayne Cerullo Chief Prospect Officer B2P Partners www.b2ppartners.com Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged ABM, B2B, B2P, Linda Popky, marketing thought leadership, Martech, personas, RePossibility, SaaS, Wayne Cerullo
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