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Tag Archives: Cisco
Why the Question IS the Answer
Joseph Bradley Global VP, Digital & IoT Advanced Services Cisco Systems www.questioneering.net Joseph M. Bradley is global vice president of the Digital & IoT Professional Services Organization at Cisco, and senior research fellow for the Global Center for Digital Business … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged AI, Cisco, inclusion and diversity, IoT, Joseph Bradley, Linda Popky, marketing thought leadership, questioneering, the Convergence Edge
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Enabling Community Through Collaborative Tools – SV IABC Event 5/23
How can we as communicators leverage tools, technology, and the current collaborative mindset to influence communities of employees, customers, partners and others?
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Posted in Upcoming Events
Tagged Box.net, Cisco, collaboration, collaborative mindset, communicators, communities, Dan O'Leary, IBM, Linda Popky, Marisa Chancellor, Rboert Castaneda, Robert Caid, Service Rocket, SV IABC
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Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences
Karla Lacey How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do … Continue reading
Posted in Marketing Strategy
Tagged brand equity, Cisco, Karla Lacey, Linda Popky, marketing strategy, NorCal Business Marketing Association, social media, technical audiences, viral marketing
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Leveraging Social Media in Global Launch Plans
Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading
Posted in Upcoming Events
Tagged B2B, Cisco, global launch, Global Minds Network, internationalization, Karina Jensen, LaSandra Brill, marketing strategy, NorCAL BMA, social media
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