Tag Archives: Cisco

Enabling Community Through Collaborative Tools – SV IABC Event 5/23

How can we as communicators leverage tools, technology, and the current collaborative mindset to influence communities of employees, customers, partners and others?
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Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences

Karla Lacey How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do … Continue reading

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Leveraging Social Media in Global Launch Plans

Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading

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Things are Getting Better Day by Day

We’ve all had more than our fair share of doom and gloom, end of the world scenarios, fire and brimstone, the fall of American civilization as we know it, etc., etc., etc. Here’s a different take on things: It’s not … Continue reading

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