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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Nominations Open for Advancing Consulting Award" - Linda Popky says this award will acknowledge the work done by sole practitioners. – Read release.
Podcast: Linda Popky interviews Lindsay Pedersen who discusses why a lack of focus is a problem for many brands. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: Cisco
Why the Question IS the Answer
Joseph Bradley Global VP, Digital & IoT Advanced Services Cisco Systems www.questioneering.net Joseph M. Bradley is global vice president of the Digital & IoT Professional Services Organization at Cisco, and senior research fellow for the Global Center for Digital Business … Continue reading
Enabling Community Through Collaborative Tools – SV IABC Event 5/23
How can we as communicators leverage tools, technology, and the current collaborative mindset to influence communities of employees, customers, partners and others?
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Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences
Karla Lacey How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do … Continue reading
Leveraging Social Media in Global Launch Plans
Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading