Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
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Video: Just a Moment for Marketing: The World at Your Finger Tips. Aim high and achieve more. – View the video
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: New Zealand
It’s nice to be in a place where service employees don’t expect a tip yet provide excellent service anyway.
It’s a relief not to be subjected to the two year long beauty contest we’ve chosen to elect a key leader of the free world
New Zealand is still celebrating its World Cup rugby championship last month. It’s impossible to go anywhere in this country without seeing some AllBlacks flag, banner or momento. Players are featured in print and broadcast ads and even as part … Continue reading
How many times do we miss what’s right in front of our face because we don’t think it’s supposed to be there?