Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Destructive vs. Constructive Friction. Find that inflection point where constructive friction turns into innovation. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: New Zealand
It’s nice to be in a place where service employees don’t expect a tip yet provide excellent service anyway.
It’s a relief not to be subjected to the two year long beauty contest we’ve chosen to elect a key leader of the free world
New Zealand is still celebrating its World Cup rugby championship last month. It’s impossible to go anywhere in this country without seeing some AllBlacks flag, banner or momento. Players are featured in print and broadcast ads and even as part … Continue reading
How many times do we miss what’s right in front of our face because we don’t think it’s supposed to be there?