Tag Archives: New Zealand

Over and Out (Back) Part 2: More Travel Tidings from Kiwi Land

It’s nice to be in a place where service employees don’t expect a tip yet provide excellent service anyway.
Continue reading

Posted in Travel | Tagged , , , , , , , | Comments Off on Over and Out (Back) Part 2: More Travel Tidings from Kiwi Land

A Tale of Two Elections: Learnings from New Zealand

It’s a relief not to be subjected to the two year long beauty contest we’ve chosen to elect a key leader of the free world
Continue reading

Posted in Politics/Government | Tagged , , , , , | Comments Off on A Tale of Two Elections: Learnings from New Zealand

All Black: Swans, Sheep, Rugby Players

New Zealand is still celebrating its World Cup rugby championship last month. It’s impossible to go anywhere in this country without seeing some AllBlacks flag, banner or momento. Players are featured in print and broadcast ads and even as part … Continue reading

Posted in Travel | Tagged , , , , | Comments Off on All Black: Swans, Sheep, Rugby Players

Missing What’s Right In Front of You: Lessons from Kiwiland

How many times do we miss what’s right in front of our face because we don’t think it’s supposed to be there?
Continue reading

Posted in Travel | Tagged , , , , , , , | Comments Off on Missing What’s Right In Front of You: Lessons from Kiwiland

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Sniffing All the Newcomers. Learn more about your customers, your competition, your markets. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats