What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Friction Gets a Bad Rap. Use friction effectively. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Sports
Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
Continue reading
Posted in Hall of Shame, Sports
Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks
Comments Off on Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
A Perfect Response: Tigers’ Gallaraga’s Got Game the Day After
Yesterday Armando Gallaraga didn’t flinch from taking the high road in what was obviously an emotional situation. I’d say he had two perfect days in a row.
Continue reading
Posted in Current Affairs, Sports
Tagged Armando Gallaraga, baseball, Bud Selig, Detroit Tigers, Jim Joyce, missed opportunity, MLB, perfect game, replays
Comments Off on A Perfect Response: Tigers’ Gallaraga’s Got Game the Day After
Give it All You’ve Got: What Business Can Learn from Shaun White
Whether or not you’re a fan of snowboarding, Shaun White’s recent Olympic performance was spectacular. It’s not just that White won the gold medal, far outpacing his fellow snowboarders. It’s how he went about winning. As the top ranked competitor, … Continue reading