What’s New
Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.
Podcast: Linda Popky interviews Ivan Misner who tells us why having the right mindset makes all the difference in the world with networking. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Mocha on Marketing: Going After the Squeak. Sometimes it's the journey that should captivate us, not the destination. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Sports
Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
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Posted in Hall of Shame, Sports
Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks
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A Perfect Response: Tigers’ Gallaraga’s Got Game the Day After
Yesterday Armando Gallaraga didn’t flinch from taking the high road in what was obviously an emotional situation. I’d say he had two perfect days in a row.
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Posted in Current Affairs, Sports
Tagged Armando Gallaraga, baseball, Bud Selig, Detroit Tigers, Jim Joyce, missed opportunity, MLB, perfect game, replays
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Give it All You’ve Got: What Business Can Learn from Shaun White
Whether or not you’re a fan of snowboarding, Shaun White’s recent Olympic performance was spectacular. It’s not just that White won the gold medal, far outpacing his fellow snowboarders. It’s how he went about winning. As the top ranked competitor, … Continue reading