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Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Category Archives: Sports
Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
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Posted in Hall of Shame, Sports
Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks
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A Perfect Response: Tigers’ Gallaraga’s Got Game the Day After
Yesterday Armando Gallaraga didn’t flinch from taking the high road in what was obviously an emotional situation. I’d say he had two perfect days in a row.
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Posted in Current Affairs, Sports
Tagged Armando Gallaraga, baseball, Bud Selig, Detroit Tigers, Jim Joyce, missed opportunity, MLB, perfect game, replays
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Give it All You’ve Got: What Business Can Learn from Shaun White
Whether or not you’re a fan of snowboarding, Shaun White’s recent Olympic performance was spectacular. It’s not just that White won the gold medal, far outpacing his fellow snowboarders. It’s how he went about winning. As the top ranked competitor, … Continue reading