Tag Archives: brand equity

Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?

Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
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Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences

Karla Lacey How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , , , | Comments Off on Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences

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