Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?

A confession: I’m not a football fan. In fact, I bleed orange and black for the NL West Division champion San Francisco Giants. And I didn’t even watch the NFL game last night between the Seahawks and the Packers.

But even before the game was decided, I’d heard about the major gaffe of the replacement refs which cost Green Bay the game.

And all I could think was, NFL Owners: what on earth are you thinking? The integrity of your product is falling apart right in front of you. And for what, to beat down the referee union?

Granted, this is not a life or death situation. It’s just a football game. But this was not the only wrong call. They have been the rule not the exception since the season started. When they change the nature of who wins the game, it impacts the entire season.

This is not the first time striking workers have been replaced by substitutes. But in most other cases, whether it involved teachers or nurses or air traffic controllers, replacements were found that were good enough to keep the organization running effectively.

That’s not the case here. Not only are these refs not up to the job, they’re failing in a very public way.

Time and time again it’s been proven that you can’t have happy customers with unhappy employees. Employee satisfaction can make or break a brand. Obviously the refs were unhappy enough to give up the season for a strike. My question is simple: Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?

The real fumble last night was the NFL.

This entry was posted in Hall of Shame, Sports and tagged , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats