What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: baseball
Top of Mind Thursday November 1, 2018: Stretch No More
Yesterday afternoon, Willie McCovey, legendary Hall of Fame first baseman for the San Francisco Giants for many years, passed away at the age of 80. The 6 foot 4 inch McCovey (nicknamed “Stretch”) teamed up with outfielder Willie Mays to … Continue reading
Top of Mind Thursday October 1, 2015: It Ain’t Over Till It’s Over
The words of the inimitable Yogi Berra echoed in my mind on Tuesday, when my world champion San Francisco Giants were officially eliminated from this year’s post season play. Yogi,who died last week at age 90, was an 18-time All … Continue reading
Top of Mind Thursday April 3, 2014: The Magic of Opening Day
This week marked the launch of another season of Major League baseball. After a long winter for teams who didn’t make the post-season and the tribulations of spring training, each April the baseball season starts anew. Thirty teams are a … Continue reading
Top of Mind Thursday August 8, 2013: The Dirty Dozen
This week Major League Baseball handed out suspensions to a baker’s dozen list of players for using performance enhancing drugs (PEDs). Twelve of the thirteen, including 3 All-Stars, accepted their suspensions without question. The 13th, Alex Rodriguez (A-Rod) is contesting … Continue reading