What’s New
Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: baseball
Top of Mind Thursday November 1, 2018: Stretch No More
Yesterday afternoon, Willie McCovey, legendary Hall of Fame first baseman for the San Francisco Giants for many years, passed away at the age of 80. The 6 foot 4 inch McCovey (nicknamed “Stretch”) teamed up with outfielder Willie Mays to … Continue reading
Top of Mind Thursday October 1, 2015: It Ain’t Over Till It’s Over
The words of the inimitable Yogi Berra echoed in my mind on Tuesday, when my world champion San Francisco Giants were officially eliminated from this year’s post season play. Yogi,who died last week at age 90, was an 18-time All … Continue reading
Top of Mind Thursday April 3, 2014: The Magic of Opening Day
This week marked the launch of another season of Major League baseball. After a long winter for teams who didn’t make the post-season and the tribulations of spring training, each April the baseball season starts anew. Thirty teams are a … Continue reading
Top of Mind Thursday August 8, 2013: The Dirty Dozen
This week Major League Baseball handed out suspensions to a baker’s dozen list of players for using performance enhancing drugs (PEDs). Twelve of the thirteen, including 3 All-Stars, accepted their suspensions without question. The 13th, Alex Rodriguez (A-Rod) is contesting … Continue reading