Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: San Francisco Giants
Yesterday afternoon, Willie McCovey, legendary Hall of Fame first baseman for the San Francisco Giants for many years, passed away at the age of 80. The 6 foot 4 inch McCovey (nicknamed “Stretch”) teamed up with outfielder Willie Mays to … Continue reading
They said it couldn’t be done. The visiting team just doesn’t win the 7th game of the World Series. But they also said the Pittsburgh Pirates would win the Wild Card game. The Washington Nationals, with the best record in … Continue reading
This year’s World Series is being played by two teams that weren’t supposed to be here. Both the Kansas City Royals and the San Francisco Giants were Wild Card teams–not the best teams in their divisions, let alone their leagues. … Continue reading
The lessons learned from the 2012 Giants can help all of us hit the ball out of the park in our own lives. Together we can be champions.