Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
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Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: San Francisco Giants
They said it couldn’t be done. The visiting team just doesn’t win the 7th game of the World Series. But they also said the Pittsburgh Pirates would win the Wild Card game. The Washington Nationals, with the best record in … Continue reading
This year’s World Series is being played by two teams that weren’t supposed to be here. Both the Kansas City Royals and the San Francisco Giants were Wild Card teams–not the best teams in their divisions, let alone their leagues. … Continue reading
The lessons learned from the 2012 Giants can help all of us hit the ball out of the park in our own lives. Together we can be champions.
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?