Top of Mind Thursday – June 2, 2022: HoJos is NoMo

The last Howard Johnson’s restaurant in America, in Lake George, NY, closed recently.

Leverage2Market LogoWhile Millennials and Gen Zers are saying, “Howard WHO?”, those of us of a certain age remember a time when the orange roofs of Howard Johnson’s were a familiar site along main streets and rest stops across the country.

Long before McDonalds and other fast food chains were found on every corner, travelers could count on HoJo’s to provide good food served quickly and inexpensively…with 28 flavors of ice cream to boot.

But the advent of well-managed, highly efficient fast food chains displaced HoJos and other similar restaurant chains. Over the last 35 years, many of the restaurants were sold off, leaving only a handful of locations still carrying the HoJo banner. As of last month, the last of those sites is gone.

Today, we have hundreds of choices in fast food–from burgers to tacos to pizza to Chinese food and ice cream. We have pre-made meal kits that show up at your door ready to heat and eat, and Amazon delivering groceries the same day you order them.

But we don’t have that piece of Americana that was a welcome site to highway travelers. RIP Howard Johnson’s (or as we used to call them for fun, Joward Hohnson’s).

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats