What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Businesses Should Be on the Lookout for Important Trends Coming in 2022" - Linda notes that delivering accurate, timely content is critical to building strong relationships with customers. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Tag Archives: advertising
Top of Mind Thursday December 12, 2019: Spin Cycle
The Internet has gone crazy over a holiday ad from exercise company Peloton. A husband gives his (already fit) wife a Peloton bike as a holiday gift, then follows her story as she uses it to … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged advertising, exercise bike, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nike, Peloton, Top of Mind Thursday
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Top of Mind Thursday February 15, 2018: Not Content with Bad Content
They’re mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don’t clean up their … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged ads, advertising, facebook, Google, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Twitter, YouTube
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Can California Be Bought? The Auction Closes in 2 Weeks
Two weeks from today, voters in California will elect a new governor. This comes not a moment too soon for most of us—as we struggle with yet another extended budget impasses in the state legislature, as well as the high … Continue reading
Posted in Current Affairs
Tagged advertising, California, eBay, elections, governor, Jerry Brown, leadership, Meg Whitman, winning the auction
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