What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: advertising
Top of Mind Thursday February 15, 2018: Not Content with Bad Content
They’re mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don’t clean up their … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged ads, advertising, facebook, Google, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Twitter, YouTube
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Can California Be Bought? The Auction Closes in 2 Weeks
Two weeks from today, voters in California will elect a new governor. This comes not a moment too soon for most of us—as we struggle with yet another extended budget impasses in the state legislature, as well as the high … Continue reading
Posted in Current Affairs
Tagged advertising, California, eBay, elections, governor, Jerry Brown, leadership, Meg Whitman, winning the auction
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