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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Dr. Diane Hamilton who discusses why curiosity is so important to today's workplace. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: brand loyalty
We Get What We Didn’t Know to Ask For: How AI Will Change Our World
Tom Koulopoulos Chairman Delphi Group www.thebottomlesscloud.com Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged AI, amazon, Babson College Center for Business Innovation, Bentley University, Boston University, bottomless cloud, brand loyalty, Cloud Surfing, Dell Innovation Lab, Delphi Group, Linda Popky, loyal brands, marketing thought leadership, Tesla, Tom Koulopoulos
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Propel Your Business Forward with Smart Marketing
Whitney Keyes Founder Whitney Keyes Productions www.whitneykeyes.com Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged American Express, brand loyalty, Linda Popky, market share, marketing strategy, marketing thought leadership, Microsoft, National Women’s Business Council, Propel, revenue, Whitney Keyes
Comments Off on Propel Your Business Forward with Smart Marketing