What’s New
Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.
Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.
SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: brand loyalty
We Get What We Didn’t Know to Ask For: How AI Will Change Our World
Tom Koulopoulos Chairman Delphi Group www.thebottomlesscloud.com Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged AI, amazon, Babson College Center for Business Innovation, Bentley University, Boston University, bottomless cloud, brand loyalty, Cloud Surfing, Dell Innovation Lab, Delphi Group, Linda Popky, loyal brands, marketing thought leadership, Tesla, Tom Koulopoulos
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Propel Your Business Forward with Smart Marketing
Whitney Keyes Founder Whitney Keyes Productions www.whitneykeyes.com Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged American Express, brand loyalty, Linda Popky, market share, marketing strategy, marketing thought leadership, Microsoft, National Women’s Business Council, Propel, revenue, Whitney Keyes
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