Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.
Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.
SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: marketing
The scenes are familiar–only the names have changed. Two weeks ago, we saw video footage of the shooting of Ahmed Aubrey by two former police officers. Yesterday, it was George Floyd, who was choked to death … Continue reading
The economy is beginning to open up–across the US, and in many other parts of the world. While we don’t yet know exactly how this process will unfold, one thing is certain: The ways we interact … Continue reading
As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus. Initially, the focus was on masks and other personal protective equipment (PPE) … Continue reading
One of the consequences of this extended pandemic is the lack of new entertainment programming–including live sports. There have been virtually no new sporting events for the last two months, and this is likely to last … Continue reading