LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: An Empire Crumbles: Why the Jussie Smollett Situation Matters for Business. Linda discusses the business lessons that can be learned from this case on C-Suite Network.
Article: How retailers can still thrive in an Amazon-led world. Linda discusses whether Amazon is killing the retail business (It's not.) on MultiBriefs: Exclusive.
Article: Boeing's Communications Strategy Must Return to the Gate on Equities.com. Linda says: "It's time for Boeing execs to make the tough calls to change perception."
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.
Podcast: Linda Popky interviews Wayne Cerullo who discusses the key findings from his research into the state of B2B marketing, including the realization that in today’s ABM-focused world, marketers need to refocus from quantity to quality. - Listen.
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Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: marketing
The New England Patriots beat the Los Angeles Rams in the Super Bowl on Sunday in Atlanta to win their sixth NFL championship since 2002. Kudos to the Patriots and Tom Brady for pulling this off. … Continue reading
Brrrrh. It’s cold. Parts of the US are colder than Antarctica. Schools and businesses are closed throughout the frigid Midwest, and deliveries of US mail have been temporarily halted. With weather events getting more and more … Continue reading
The partial shutdown of the US government is now on day 34, with 800,000 employees still not getting their paychecks. TSA agents and air traffic controllers are calling in sick. The FBI, Secret Services and IRS are all cutting back … Continue reading
Gillette, the 117 year old producer of razors and shaving supplies, startled audiences this week with a new ad celebrating the 30th anniversary of their slogan “The Best a Man Can Get.” The new web ad, called “The Best a … Continue reading