Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences

Karla LaceyKarla Lacey

How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do you fully utilize content in a variety of ways to maximize its impact?

Join us for the next BMA Marketing Strategy Roundtable when Karla Lacey, Director of Integrated Marketing Communications at Cisco, will discuss how Cisco is successfully dealing with these challenges.

BMA Members: $17/person*
BMA Partners: $22/person*
Non-Members: $32/person*

(please register in advance–additional $5 fee will be charged for day-of-event-walkins.

Date: Tuesday, May 24
Time: 8:30 a.m. to 10:00 a.m.
Location: Scott’s Seafood Restaurant and Grill, Palo Alto CA

Register now

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