Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences

Karla LaceyKarla Lacey

How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do you fully utilize content in a variety of ways to maximize its impact?

Join us for the next BMA Marketing Strategy Roundtable when Karla Lacey, Director of Integrated Marketing Communications at Cisco, will discuss how Cisco is successfully dealing with these challenges.

BMA Members: $17/person*
BMA Partners: $22/person*
Non-Members: $32/person*

(please register in advance–additional $5 fee will be charged for day-of-event-walkins.

Date: Tuesday, May 24
Time: 8:30 a.m. to 10:00 a.m.
Location: Scott’s Seafood Restaurant and Grill, Palo Alto CA

Register now

This entry was posted in Marketing Strategy and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.

    Podcast: Linda Popky interviews Ivan Misner who tells us why having the right mindset makes all the difference in the world with networking. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: A Hero Whose Time Has Come. Take your inspiration from heroes who bring out the best in us. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats