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Category Archives: Customer Interactions
Not Quite the Right Mix: Kitchen Aid doesn’t serve up the recipe we’re looking for
Do you wait for a customer to call and tell you about a problem you already know exists? Or do you proactively contact them to let them know you’ll be taking care of a potential situation before it has the opportunity to cause a problem?
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Posted in Customer Interactions
Tagged customer loyalty, customer service, Kitchen Aid
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What a Difference an Attitude Makes
We’ve known for years that employee attitudes make or break a brand. Here’s an example of what happens when you do things right.
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Posted in Customer Interactions, Hall of Fame
Tagged branding, Delta Airlines customer service, employee attitudes
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Time for a New Approach to Helping Customers
Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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Posted in Customer Interactions
Tagged 24 hour customer, Adrian Ott, Consulting Magazine, Crossing the Chasm, Geoffrey Moore, NorCAL BMA, Regis McKenna, strategy, time-ographics
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Time as the New Competitive Differentiator
Adrian Ott CEO and Founder of Exponential Edge Author of The 24 Hour Customer www.24hourcustomer.com In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses … Continue reading
Posted in Customer Interactions, Leverage2Market, Linda Popky, Marketing, Marketing Strategy, Marketing Thought Leadership Podcast, Podcasts
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