Category Archives: Hall of Fame

What a Difference an Attitude Makes

We’ve known for years that employee attitudes make or break a brand. Here’s an example of what happens when you do things right.
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The College Dorm Registry: Bed and Bath Goes Beyond

We’re in the final days of preparing to send our daughter off to her freshman year at college. She’s going to CU Boulder and we’re in the San Francisco Bay Area, so it’s not exactly around the corner. That means … Continue reading

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Linda Popky joins the Million Dollar Consultant® Hall of Fame

Right on the heels of this week’s San Jose/Silicon Valley Business Journal’s Top Women of Influence in Silicon Valley award,  I learned on Friday that I have been inducted into Alan Weiss’s Million Dollar Consultant Hall of Fame. According to … Continue reading

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From Yucky to Yummy: A great marketing tool

Stopping in to Walgreens to pick up a prescription today, I noticed something new on the counter…the Yucky Medicine wheel. This is one of those devices that you turn to find out information about each of probably 50 or more … Continue reading

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    Podcast: Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.

    Article: Making Up for Lost Time. Linda discusses ideas for businesses to do during the COVID-19 lockdown on MultiBriefs: Exclusive.

    SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Article: The danger in believing it ‘won't happen here’. Linda discusses preparedness in times of crisis on MultiBriefs: Exclusive.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

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    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

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