Category Archives: Customer Interactions

Just a Moment for Marketing: It’s Not About You. It’s About Them.

Linda explains the difference between a feature and a benefit. Features are about you and your offerings. Benefits are about your customers. When in doubt, remember, it’s not about you, it’s about them – your customers.

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When the Customer is Never Right Part 2: We Know What You Want, Deal With It!

Because the waiter wrote down the wrong order, it had to have been what I ordered. Except it wasn’t.
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When the Customer Is Never Right…Part 1: The Case of the Sushi Nazi

What we wanted was not relevant, they served us what, when and how they chose.
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Just a Moment for Marketing: Those Pesky Airline Customers

Linda asks: Get rid of your customers?? What message are you giving your customers; you need them.

Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success, Sustainability | Tagged , , , , , , , , , , , , , , , | 1 Comment

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