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Tag Archives: 24 hour customer
Time for a New Approach to Helping Customers
Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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Posted in Customer Interactions
Tagged 24 hour customer, Adrian Ott, Consulting Magazine, Crossing the Chasm, Geoffrey Moore, NorCAL BMA, Regis McKenna, strategy, time-ographics
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New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer
Adrian Ott Join us for the next NorCal BMA Marketing Strategy Roundtable when Adrian Ott, author of the soon-to-be-released book, The 24-Hour Customer (HarperCollins, August 2010) will share research about how to use the new rules of time and attention … Continue reading
Posted in Marketing Strategy
Tagged 24 hour customer, Adrian Ott, Business Marketing Association, Exponential Edge, Linda Popky, marketing strategy, NorCAL BMA
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