Tag Archives: Adrian Ott

Time for a New Approach to Helping Customers

Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer

Adrian Ott Join us for the next NorCal BMA Marketing Strategy Roundtable when Adrian Ott, author of the soon-to-be-released book, The 24-Hour Customer (HarperCollins, August 2010) will share research about how to use the new rules of time and attention … Continue reading

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