Market Leverage Factors: Tips for Brand Review and Refresh

How well does your current brand reflect the image and personality you want to convey for your company?

People often ask my advice when they’re considering refreshing or updating their brand. The problem is many people think branding stops and starts with a name. Yes, a name is an important part of a brand, but a name alone won’t make you successful.

Here are 10 key factors to evaluate when reviewing and refreshing your brand. Each will help give you input as to how well your current brand represents you, as well as what you need to change or improve to have a more successful brand in the future:

  • Visual identity, including logo and graphic elements
  • Messaging, including value proposition
  • Integration with overall business strategy
  • Competition
  • Customer input
  • Partners/alliances
  • Employee input
  • Supplier/vendor input
  • Online presence
  • Brand usage and guidelines

Look for more branding and marketing tips on an ongoing basis in 2011!

This entry was posted in Branding and tagged , , , , . Bookmark the permalink.

One Response to Market Leverage Factors: Tips for Brand Review and Refresh

  1. Thank you for the information. Those are some very important factors. I have been searching the internet trying to find marketing and advertising advice. I recently cam across the Barry LaBov blog and found it to be very informative and helpful.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Dorie Clark who talks about why it's important for even those with full time jobs to become more entrepreneurial. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Sniffing Out What Matters. We need to do a better job sensing our own environment. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats