Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Friction Gets a Bad Rap. Use friction effectively. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Tag Archives: Rosh Hashonah
Today is the first day of Rosh Hashonah, the Jewish New Year. It’s also a time of great turmoil and trouble in the world. We’re seeing a third disastrous hurricane, plus two major earthquakes in Mexico–all in less than a month. … Continue reading
Today is the first day of Rosh Hashonah, the Jewish New Year. The Jewish tradition is to use this as a time to celebrate not just the new year, but our new selves. It’s a time of renewal and reinvention. … Continue reading
Tonight marks the start of the Jewish new year, 5770. I look back at my thoughts from last year with another year’s worth of perspective. We’ve survived economic meltdowns, a momentous presidential election, and other global upheaval. We’ve seen unemployment … Continue reading