What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Politics/Government
A Tale of Two Elections: Learnings from New Zealand
It’s a relief not to be subjected to the two year long beauty contest we’ve chosen to elect a key leader of the free world
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Yes, Virginia, there *is* still sizzle in Silicon Valley
Pictured above, left to right: Robert Livengood, Margaret Abe-Koga, Patricia Mahan, Kris Wang and Linda Popky Earlier this month, I had the opportunity to host a panel of four Silicon Valley mayors, sponsored by the Young Professionals of Silicon Valley … Continue reading
Today’s Stem Cell Decision: A Victory for those who Value Saving Lives
As the parent of a child with type 1 diabetes, the daughter of a man who died of complications of type 2 diabetes, and the granddaughter of a woman who died of Alzheimer’s disease, I was thrilled to see President … Continue reading
What We Want and What We Need
“You can’t always get what you want. But if you try, you just might get what you need.” Rolling Stones I can’t help but think of this song today, Martin Luther King Day 2009. Here we are in the midst … Continue reading