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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: A net loss: Why focusing on Net Promoter Scores can hurt your business. Linda discusses building customer loyalty on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: 5 business lessons from the NBA Finals. Linda discusses five lessons from the NBA's championship series for us in business on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Politics/Government
A Tale of Two Elections: Learnings from New Zealand
It’s a relief not to be subjected to the two year long beauty contest we’ve chosen to elect a key leader of the free world
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Yes, Virginia, there *is* still sizzle in Silicon Valley
Pictured above, left to right: Robert Livengood, Margaret Abe-Koga, Patricia Mahan, Kris Wang and Linda Popky Earlier this month, I had the opportunity to host a panel of four Silicon Valley mayors, sponsored by the Young Professionals of Silicon Valley … Continue reading
Today’s Stem Cell Decision: A Victory for those who Value Saving Lives
As the parent of a child with type 1 diabetes, the daughter of a man who died of complications of type 2 diabetes, and the granddaughter of a woman who died of Alzheimer’s disease, I was thrilled to see President … Continue reading
What We Want and What We Need
“You can’t always get what you want. But if you try, you just might get what you need.” Rolling Stones I can’t help but think of this song today, Martin Luther King Day 2009. Here we are in the midst … Continue reading