Tag Archives: customer service

Not Quite the Right Mix: Kitchen Aid doesn’t serve up the recipe we’re looking for

Do you wait for a customer to call and tell you about a problem you already know exists? Or do you proactively contact them to let them know you’ll be taking care of a potential situation before it has the opportunity to cause a problem?
Continue reading

Posted in Customer Interactions | Tagged , , | Comments Off on Not Quite the Right Mix: Kitchen Aid doesn’t serve up the recipe we’re looking for

Lessons from the Road: If it Weren’t For Those Pesky Customers!

What signals is your business sending to its customers? Are you signaling them not to bother you in the future?
Continue reading

Posted in Customer Interactions | Tagged , , , | 1 Comment

The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better

United Airlines lost track of their target market. Or, more specifically, they focused on where the market *used* to be, as opposed to where it is now. And we as passengers are feeling the pain as a result.
Continue reading

Posted in Marketing Strategy | Tagged , , , , , , , , , , , | Comments Off on The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better

Why the Spirit Doesn’t Move Me…and Other Lessons from Air Travel

It seems every time you turn around, an airline is trying to find another way to charge passengers to use their services. The latest episode involves Spirit Airlines’ recent decision to charge passengers for carry-on luggage. This comes after most … Continue reading

Posted in Hall of Shame | Tagged , , , , , , , | 2 Comments

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats