Top of Mind Thursday April 26, 2018: Please Love Me Less Often

Top of Mind Thursday

As marketers, we think we know what our customers want from us–and it obviously must be more attention.

Leverage2Market Logo

Why else would businesses send us email updates on a daily basis? Or mail us sales material for products or promotions we’ve never purchased before and are highly unlikely to buy in the future?


Some companies remind us it’s time to renew, refill, or reorder. That can be helpful–but not when it occurs so often it begins to feel like stalking.
My least favorite example is the doctor who reminds me of my upcoming appointment by emailing me, texting me, and leaving me voicemail. Thanks for the reminder, but that’s 3x too much.


How do you know what works for your customers? It’s quite simple. Just ask them. Let them specify how they want to be contacted and the frequency. Then pay attention, and actually do what they’ve asked.


Why is this so important?  Because the next step after telling you to love me less often is to tell you not to love me at all–because I’ve gone to someone less intrusive.


To subscribe, please click here.


Contact me to find out how to get heard above the noise.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The World at Your Finger Tips. Aim high and achieve more. – View the video

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats