What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: California
Top of Mind Thursday August 2, 2018: Too Hot to Handle
Wildfires have become an expected hazard during the summer in California, due to extended droughts and temperatures that are at historical highs. The brave men and women who fight these fires for a living are well-trained and equipped with the … Continue reading
Top of Mind Thursday January 4, 2018: Green and Growing
On Tuesday, California joined the growing number of states including Oregon and jurisdictions that allow recreational sales of marijuana. Estimates are that first year sales of legal cannabis-related products will exceed $3.8 billion, growing to over $5 billion in 2019. … Continue reading
Top of Mind Thursday October 12, 2017: Up in Smoke
It started Sunday evening with a few sparks. High winds knocked down power poles, and the live wires sparked brush fires. Within a few hours, whole swatches of land were on fire. Four days later, the firestorms in California’s wine … Continue reading
Top of Mind Thursday September 14, 2017: Emergency Response
In the last two weeks, we marked the 16th anniversary of the 9/11 terrorist attacks and the 12th anniversary of Hurricane Katrina, which caused devastating flooding and damage in the New Orleans area. We also saw two extremely powerful hurricanes … Continue reading