What’s New
SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Article: What to know when the only constant in today's world is change. Linda discusses how the more things change, the more they stay the same on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.
Podcast: Linda Popky interviews Janel Dyan who explains why first impressions and story telling are so critical to building strong leaders. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: California
Top of Mind Thursday October 10, 2019: Playing Power Ball
Starting yesterday, nearly a million people in Northern California are having their power shut off for days at a time as a way to prevent wildfires. The preventative shutdowns are utility PG&E’s way to avoid a … Continue reading
Top of Mind Thursday June 27, 2019: When Every Day is Groundhog Day
Last night, we went to see the Doobie Brothers and Santana at Shoreline Amphitheater, in Mountain View, CA. The concert was terrific; the experience afterwards, not so much. What should have been a 10-15 minute process to leave the parking … Continue reading
Top of Mind Thursday May 2, 2019: In the Line of Fire
Twice in the last week, innocent civilians put themselves in the path of bullets, sacrificing their lives to save others. On Saturday, Lori Kaye stepped in front of her rabbi during a shooting at a synagogue … Continue reading
Top of Mind Thursday August 2, 2018: Too Hot to Handle
Wildfires have become an expected hazard during the summer in California, due to extended droughts and temperatures that are at historical highs. The brave men and women who fight these fires for a living are well-trained and equipped with the … Continue reading