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Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.
Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: California
Top of Mind Thursday September 10, 2020: In a Foggy Haze
The sun never rose yesterday in Northern California and much of the Pacific Northwest. A creepy orange haze blanketed the area from what should have been sunrise to nightfall. It was so dark that lights were needed all day long. … Continue reading
Top of Mind Thursday October 10, 2019: Playing Power Ball
Starting yesterday, nearly a million people in Northern California are having their power shut off for days at a time as a way to prevent wildfires. The preventative shutdowns are utility PG&E’s way to avoid a … Continue reading
Top of Mind Thursday June 27, 2019: When Every Day is Groundhog Day
Last night, we went to see the Doobie Brothers and Santana at Shoreline Amphitheater, in Mountain View, CA. The concert was terrific; the experience afterwards, not so much. What should have been a 10-15 minute process to leave the parking … Continue reading
Top of Mind Thursday May 2, 2019: In the Line of Fire
Twice in the last week, innocent civilians put themselves in the path of bullets, sacrificing their lives to save others. On Saturday, Lori Kaye stepped in front of her rabbi during a shooting at a synagogue … Continue reading