Top of Mind Thursday September 10, 2020: In a Foggy Haze

Top of Mind Thursday

The sun never rose yesterday in Northern California and much of the Pacific Northwest.

Leverage2Market LogoA creepy orange haze blanketed the area from what should have been sunrise to nightfall. It was so dark that lights were needed all day long. Early morning, noon, and dusk all looked the same.

Today the orange has changed to grey. There’s more light, but the particulate matter count from the fires in the region is much higher–making the air extremely unsafe to breathe for most people.

What’s strange is that most of the fires are not local. But the smoke and ash are traveling through the air and impacting millions of people. When that happens, there isn’t much you can do but stay inside as much as possible and wait it out.

Much of 2020 has been like a grey cloud hovering above us. Most businesses have been impacted–some won’t make it through this, others will be permanently changed.

None of us are happy about all this, but like the ash cloud over the West Coast, there isn’t much we can do to make it disappear quickly. What’s important is that we take actions to take care of ourselves, our businesses, and our customers as much as possible.

And we need to take advantage of opportunities to shine again when the fog lifts.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats