Top of Mind Thursday – September 16, 2021 – Can’t Recall

“I can’t recall,” is usually the answer given by a witness in court when asked a question to which they don’t really want to respond.

Leverage2Market LogoBut on Tuesday, California voters resoundingly defeated a measure to recall Governor Gavin Newsom by nearly a 2 to 1 margin. Just a couple of months ago, this was too tight to predict: It looked like Newsom could actually lose.

It’s not that Newsom became more likable since July. What happened to turn this around?

  • The Delta variant arrived with a vengeance, but California’s high rate of vaccination and prevention policies helped keep deaths and hospitalizations low.
  • The leading replacement candidate was a right-wing conservative who promised to eliminate the mask and vaccine mandates that were keeping the surge in check.
  • Voters realized the recall process was so convoluted that Newsom could lose with 49.9% of the vote, but the next governor could be chosen with only a fraction of those votes.
  • Of the 40+ replacement candidates, none were seen as serious contenders by most of the public.
  • The election caught national attention and a whole array of Democratic figures came out to campaign strongly against the recall: Sanders, Warren, Klobuchar, Harris, Obama, Biden, and others.

In the end, most voters just didn’t see a reason to make a change. In fact, the process appears to have strengthened Newsom’s position to run for a second term.

That’s not likely the outcome the recall backers expected, but it’s a lesson those who consider doing something similar in the future would do well to recall before trying this again.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "The Best Companies Innovate for Growth, Not Just Survival" - Linda notes that the 'good old days' of normal are gone, so create new and different offerings that fit the times and thrive! – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats