Top of Mind Thursday October 10, 2019: Playing Power Ball

Top of Mind Thursday

 

 

 

 

Starting yesterday, nearly a million people in Northern California are having their power shut off for days at a time as a way to prevent wildfires.

Leverage2Market LogoThe preventative shutdowns are utility PG&E’s way to avoid a third year of catastrophic wildfires caused by down electrical lines. Over the last decade, PG&E has been responsible for nearly 400 deaths, billions of dollars of property loss, and the destruction of the entire town of Paradise, CA last fall. Now, a convicted felon in the midst of their second bankruptcy, PG&E admits they can’t clear enough trees fast enough to maintain an adequate fire break during dry/high wind conditions.

Meanwhile, residents and businesses are scrambling to find a way to stay safe during the shutdowns. Anyone who relies on electricity to keep perishables cold or to operate critical medical equipment has to find alternatives quickly or suffer the consequences.

How did we get here? Decades of delayed maintenance and an unwillingness to tackle a tough problem have put PG&E in this bind. But no one should be surprised by the preventative shutdowns. The utility threatened to do this last year (which would have likely spared the town of Paradise). They’ve repeatedly told the public since then they would implement these actions during times of high fire danger this year. Yet until this week, it appears most people didn’t take steps to be prepared.

The lesson here: Don’t avoid tough issues in the hope they’ll go away. Whether it involves preventative maintenance or contingency planning for loss of power, the warning signs were there. The consequences of not acting on them are severe.

The only winners in a power struggle like this are those who don’t need to participate because they’ve developed a Plan B. That’s a dark lesson many will be learning this week and beyond.

 

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats