Tag Archives: recall

Top of Mind Thursday – September 16, 2021 – Can’t Recall

“I can’t recall,” is usually the answer given by a witness in court when asked a question to which they don’t really want to respond. But on Tuesday, California voters resoundingly defeated a measure to recall Governor Gavin Newsom by … Continue reading

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Top of Mind Thursday April 10, 2014: I Can’t Recall

“I can’t recall” is the language we’ve traditionally heard from reluctant witnesses when asked a question they really don’t want to answer. But these days it seems to relate more and more to auto manufacturers. GM is embroiled in controversy … Continue reading

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From Tylenol to Toyota..Lessons in How to Handle Trouble

For years, marketers have used the case study of the 1982 Tylenol poisoning crisis as a textbook example of how to handle a product crisis. Within days of finding that Extra Strength Tylenol had been tampered with, causing 7 deaths … Continue reading

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